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Features | List Fatigue Calendar

List fatigue is perhaps the single greatest killer of your email marketing efforts. Too many emails can often lead to opt-outs and even spam reporting. Omeda provides our clients with a comprehensive tool that allows them to manage their database effectively. Using our proprietary List Fatigue Calendar, our clients can search their global marketing database for recipients due to receive a future deployment on a specified date or even a range of dates. Those recipients can then be excluded from the current selection, ensuring that they are automatically suppressed from that particular deployment. Our clients can deploy with confidence knowing that a particular customer will not be receiving too many emails in a given week.

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