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Features | Dynamic Content

Because Omail is integrated on the back-end with your global marketing database, you can customize the content of your emails based on the demographic or geographic makeup of your recipient list. For example, presidents could receive a different content than all other job functions. The value to our clients is that on the Omail fully-integrated system, each deployment can be driven by any piece of information on the database rather than just the standard geographical breakdowns.

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