Omeda - Data Driven Marketing Omeda - Data Driven Marketing Contact Omeda Today!

News & Events

Welcome to the Omeda News Room. Here you will find our latest announcements and upcoming events.


November 26, 2012

Wells Media Group selects Omeda as Integrated Database Management Provider.

Wells Media Group, Inc. a leading business-to-business media company focused on the property/casualty insurance industry, has signed an agreement with Omeda to provide database management and subscription fulfillment for core brand Insurance Journal and 23 newsletters.

"We are eager to tap into Omeda’s expertise to help us with our fulfillment needs and to improve relationships with our customers," said Adam Dunford, vice president of new business development at Wells. "We have a variety of customers to serve, from magazine and email newsletter subscribers to online students and social media followers. We looked at a number of options and felt that Omeda offered the best solution for our needs. We're excited to partner with them," Dunford said.

Aaron Oberman, president of Omeda, noted that "Wells Media Group is one of the most well-respected insurance media companies in the country. We are proud to have been chosen as a business partner, and we look forward to providing them with an integrated database management solution that aligns with their business needs."

September 25, 2012

Crain Communications Inc. Selects Omeda for Business Intelligence Database Services.

Crain Communications, publisher of prominent titles such as Advertising Age, Automotive News, Autoweek and the Crain’s city business brands, has selected Omeda, a leading integrated database management provider, to build a corporate-wide Business Intelligence Database for all of its brands. The database will provide a 360-degree view of all Crain audience members and encompass each touch point across all of the company’s products. Additionally, the Business Intelligence Database will incorporate all of Crain’s subscription fulfillment operations and drive its email marketing efforts via Omeda’s integrated "Omail" suite.

"The Business Intelligence Database will include a full array of user analytics to provide a competitive edge to all our brands for audience development and the creation of new products and revenue streams," said Bob Adams, group vice president, Crain Communications.

Added Chris Crain, vice president/group publisher: "This database will be a key cornerstone to the future growth of the organization, and will expand Crain’s industry-leading status in the markets we serve by offering exciting new opportunities for our customers and our advertisers."

Beginning immediately, the project involves all of Crain’s brands and encompasses hundreds of their products associated with each brand, including newsletters, events, live shows, gated website access, lead generation, and numerous digital, research, and data products.

"We are delighted and honored to have been chosen as Crain’s partner in this effort," said Aaron Oberman, president of Omeda. "With the vision and commitment of Crain’s management to this type of innovation, it is easy to see why they remain one of the premier media companies in the world. Our 360-degree integrated database platform is ideally suited to enhance Crain’s vision of the 21st century business media company."

July 11, 2012

Educational Concepts Selects Omeda for Integrated Database Management and Email Marketing Services

Omeda, a leading integrated database management and email marketing service provider, announced that it has been selected to provide database management, subscription fulfillment and email services for Educational Concepts LLC, including its core brands Clinician's Brief and Exceptional Veterinary Team.

"We're looking forward to utilizing Omeda's consolidated database expertise to allow us to have "one look" at how our customers interact with us", said Elizabeth Green, president of Educational Concepts LLC.

"Educational Concepts is a leader in the veterinary field with a wide array of products and services, and we look forwarding to enhancing their marketing and strategic efforts by consolidating their customers from their publications, conferences/events, and web-based products into a single integrated database", said Aaron Oberman, president of Omeda. "We are extremely excited to begin this partnership and help them grow their business".

Educational Concepts joins a growing number of top media companies currently outsourcing a range of integrated database and email marketing services to Omeda.

October 16, 2011

Omeda Wins Top Tier Name Matching Position at MITRE Challenge™

Omatch Software Declared One of the Best Among 140 Worldwide Competitors

Omeda, a leading provider of integrated database solutions, announced that its Omatch identity resolution software was awarded a Top Tier Vendor position in the MITRE Challenge™ for Multicultural Name Matching.

Developed by the MITRE Corporation, a not-for-profit corporation chartered to work solely in the public interest, the Challenge is an open competition to encourage innovation in technologies of interest to the federal government. Omeda was among nearly 140 teams from around the world competing to determine the top identity matching technologies as part of MITRE's ongoing research.

Omeda's powerful Omatch identity resolution software utilizes all available data elements in determining the identity of an individual, and specific name matching algorithms of the Omatch software were used for the MITRE Challenge™. As one of the top ten participants, Omeda was invited to present at a Technical Exchange Meeting at MITRE's McLean, Virginia facilities on October 5, 2011.

"We're extremely pleased that Omeda's Omatch software was recognized as a Top Tier winner," said Aaron Oberman, President & COO. "Since we continuously combine data from many disparate sources as part of our integrated database approach, it's critical that we provide superior name matching, de-duplication, and consolidation of information for each individual record. It's exciting to have our name matching processes validated in this competition."

Clients in the news

Member Profile: Behavioral modeling and customization drive Cygnus Business Media