Capturing customer behavioral data on your site is valuable. However, most web analytics vendors can only take you halfway to that goal, because you can't resolve behavior to an individual. Olytics integration with Omail or Gateway services lets you resolve the individual, capture the behavior, and then extract data via reports so you can monetize this information for lead generation or other marketing purposes; literally increasing the value of your data. Through a process very similar to traditional analytics vendors, all you need to do is sprinkle simple tags around your content site. If visitors arrive on your site via Omail or through Gateway services, you'll know who they are, and that behavior flows back to your database where it becomes available to all your other applications.